gord@storytek.com 905-717-1561

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February 21, 2015

Thank you for your interest in StoryTek’s Product Positioning methodology. Documents associated with our methodology are free for use and may be modified as you see fit.

If you use these documents for your own purposes, we would ask only that you please acknowledge StoryTek as the source of the documents and provide a link back to our web-site http://storytek.com

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I plan to make these documents available on GitHub.com in the near future. If you are interested in collaborating on the documents associated with our product positioning methodology please contact me.

I would like to acknowledge the significant work done by Ken Hertzler in devising and refining earlier versions of these documents.  I worked for Ken while contracting to Platform Computing in Canada, and again at Vantiv in Denver, Colorado. Ken taught me more than anyone else about product marketing as a discipline.